Sales Excellence starts with proven methods.

Whether you’re starting from scratch or optimizing your existing team, these resources will empower you to achieve consistent, scalable success.

What’s inside

4 chapters that will guide you through building your sales team. Starting from picking your sales techniques, through building onboarding plan focused of business processes to aligning your sales team with other departments like marketing. Finally, you’ll set up your KPI targets to monitor and support your teams through this transition.

20 pages of proven tactics

Are you tired of sifting through 100+ page documents filled with sales strategies that you never quite get around to finishing? We get it. Time is valuable, and the last thing you need is another overwhelming resource. That’s why our lead magnet is designed to cut through the noise. In just 20 pages, we go straight to the actionable steps you need to create a sales team that’s fully aligned with your business goals. No fluff, no filler—just practical insights and tools you can immediately put to work to build a high-performing, well-integrated sales team.

KPI Playbook for Sales Teams

You don’t need 1,000+ KPIs to gauge how well your team is performing—in fact, too many metrics can create more confusion than clarity. That’s why we’ve simplified the process by curating four specific sets of KPIs tailored to different sales scenarios: Inside Sales, Account Management, Business Development, and Sales and Marketing Alignment. These targeted metrics are all you need to run an efficient and effective team, giving you clear, actionable data without the overwhelm. With the right KPIs, you can focus on what truly matters and drive measurable success in each area.

Master Sales Processes

How can you ensure that the first sale goes smoothly across every department in your business? It all starts with introducing key business processes during onboarding. By making your sales team aware of essential processes in areas like customer service, logistics, and operations, you significantly reduce onboarding time, improve time to first sale, and enhance the overall customer experience. This proactive approach not only helps sales reps navigate their first customer interactions more effectively, but it also fosters better cooperation between departments, ensuring alignment and coordination of best practices. The result? A more efficient, cohesive team that’s prepared to deliver success from day one.

Unified Sales & Marketing Funnel

Sales and marketing often act like rivals, each quick to place blame on the other when things don’t go according to plan. But the truth is, for a business to thrive, these departments need to function as one cohesive team with a shared goal. That’s why it’s crucial for sales and marketing to exchange knowledge and work together closely to create a seamless prospect-to-customer journey. Our visual guide is designed to help you build coordinated teams and streamlined processes, ensuring alignment between sales and marketing. Not only will your customers appreciate the smooth, integrated experience, but your teams will also gain a competitive advantage that few businesses can match.

Sales Mastery Toolkit: Methods & Scripts

Selling is both an art and a science, and choosing the right sales method can be the difference between closing a deal and losing a prospect. That’s why we’ve compiled a comprehensive list of 19 proven sales strategies that you can experiment with to enhance your approach and maximize results. Whether you’re looking to refine your pitch or adopt a new technique, this guide gives you the flexibility to find what works best for your team. As an added bonus, we’ve included an in-depth explanation of the Sandler Method—one of the most effective frameworks for consultative selling—along with a powerful cold-calling script by Art Sobczak, a cold-calling guru. These tools are designed to elevate your sales efforts and help you close more deals with confidence.

Hey, I’m Kamila Płochocka

Organization and processes are what I love, especially the ones that help to navigate the business world better. Through Zurito I help small business owners, just like you, build better teams, focused on trust and efficiency.

I believe that, especially in small businesses, we are passionate about our jobs, and we are tired of the corporate environment, when passion leads to exploitation, and exploitation leads to burnout.

This is why I create frameworks for businesses to build healthy teams, using the best practices, and ditching the worst ones, one process at a time.

Testimonials

These are the essential concepts every successful salesperson should master to excel, and it’s great to see you’ve also included the marketing funnel. Many mistakes occur due to a lack of alignment between sales and marketing, even though both funnels can complement each other. This is a very thorough and comprehensive guide!

Victor

Sales and Marketing Operations Manager, London

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Sales Strategy

THIS GUIDE WILL HELP YOU…

– Keep your image with your customers consistent
– Align your teams, so that cooperate instead of fighting
– Review your processes and prepare for adding a new unit to your team
– Measure and track the right numbers, to ensure profitability
– Set the right expectations for ramp-up time and productivity
– Prepare for the chalenges that new saleperson might face on the job
– Decide on the type of saleperso you need
– Set up the right sales process
– Set up the right sales strategy